To launch the second series of BBC Three show we created an innovative campaign where creepypasta stories & found footage inspired by the show was posted into Reddit. A 21 asset creator campaign of 'storytime' GRWM; true crime and horrortok fans then targeted the folklore of the show into the feeds of audience niches to create awareness of the series.

Leading a team of 4 to deliver and activate over 40 social assets from brief to end of campaign in 6 weeks.